ObserviX × R&R TV Mounting

Before changing anything, we measured the old tvmountingus.com: one page, 457 words and an overall score of 61 out of 100.

Before building, we planned every page of the new site and the one job each page has: get a text or a call.

We designed one visual language for R&R — five colours, two fonts, one style of button and card — so every page looks like the same business.

A header that stays with the visitor, a photo menu of your services, a phone menu that is easy to use with one thumb, and a full footer with every contact.

The home page tells the whole story in one scroll — eleven sections from the quote form to the final call to action.

Each service has its own page: TV mounting, Frame TV, fireplace TV, hidden wires, soundbars and wood slat panels.

Three pages that build trust: your finished walls job by job, the story of R&R, and every way to reach you.

A blog with three full guides that answer the questions customers have before they book: hiding wires, mounting above a fireplace and choosing a mount.

Every neighbourhood and suburb you serve has its own page, so a search like "TV mounting Evanston" can find you.

Real reviews now appear on the site as text Google can read: 94 Google reviews at 5.0 and 100% recommended on Facebook.

All 58 photos are prepared in 5 sizes and 2 modern formats, so each phone downloads only what it needs.

The site moves only when it helps: a short entrance at the top, menus, answers and the photo viewer open smoothly — and everything stays still for people who turned motion off.

7 ваших фото і 4 відео вже на сайті: 6 згенерованих фото на сторінках послуг замінено на справжні, галерея виросла з 9 до 16 фото, відео — з 4 до 8, а на сторінці Frame TV тепер 4 ролики саме про Frame.

Google now finds every page, sees each one at a single address and reads a clear title and description for it. Our search checklist went from 23 to 61 of 70.

Every page carries a complete, correct description of R&R in the format Google reads: your address, map location, hours, phone, services, questions and links to your profiles.

When someone asks ChatGPT or Google's AI who can mount a TV in Chicago, the site now gives them clear facts and ready answers to quote. AI readiness went from 60 to 97 out of 100.

The site works with a keyboard and a screen reader and scores 100/100 on Google's accessibility check. It also sends six security protections with every page, where the old site sent one.

The website and a private CRM now run as one system on our server: every request from the site lands straight in your CRM, behind your own login.

A request from the site is saved as a job with everything the customer typed and where they came from. A returning customer is recognised by phone.

Customers have their own cards with every job they booked, and jobs are priced from your list of services instead of typed by hand.

See all jobs as columns you drag between, or as a calendar by the hour. A technician can also follow his jobs in the calendar app on his phone.

Every screen of the CRM was rebuilt for a phone: big buttons, a job form that fills the screen, a board you swipe and a calendar as a day list.

Two pages show how the business is doing: CRM Analytics for jobs and money, Web Analytics for visitors to the site — side by side in the CRM.

The site now reports each step a visitor takes — from opening a page to sending a request — to Meta, Google Analytics, Google Tag Manager and ObserviX, and counts each request once.

Every time a job moves a step in the CRM, ObserviX is told. So the ad platforms can learn which clicks became paying customers, not just form fills.

Кожна нова заявка з сайту приходить у GoHighLevel із заповненими Lead Source, Lead Channel і 12 полями атрибуції; з 14 заявок, що прийшли з 8 жовтня, джерело визначилося б для 11.

After you reviewed the site, the quote form moved to the top of the home page, the offer became 15%, the hours match your Google profile and the articles were corrected.

Every "Free quote" button on every page now opens the same quote form, there is a tvmountingus.com/quote page for ads and links, and the site uses info@tvmountingus.com.

tvmountingus.com now opens the new site, with a valid certificate and open to Google. Your email was not touched, and the old site is kept switched off as a safety net.

Like the old site, every request is also sent to your Telegram, so you see it on your phone the moment it arrives.

Website requests now go into GoHighLevel with every field, and each stage your manager sets in GoHighLevel comes back to our CRM within 3 minutes — and from there to the ad tracking.

Calls from the site now go through GoHighLevel's tracking numbers, and a real call becomes a job in the CRM tied to the visit — so a call from an ad counts like a form request.

Your old site counted visitors with one tool (the Meta pixel) and had no Google Ads; we opened a Google Ads account for R&R TV Mounting and asked you 7 questions before building anything — 3 answered, 4 still open.

Before the first ad, 4 tracking tools were on every page and 9 steps of a visitor's way to a request were counted; Google learns from one result only: a request that becomes a paid job.

We measured real demand in your 27 ZIP codes and chose 63 keywords in 6 groups, held 86 in reserve with a reason each, and excluded 228 words that would waste money — 245 after the first two reviews of real searches.

A clear money plan: $1,500 a month, a target of $60 per request, an expected 11 to 23 requests a month, and a $10 limit per click so a click never costs more than it can earn.

7 ads written and all approved by Google (6 rated Excellent), plus everything that makes an ad bigger: 6 links, 9 highlights, the 15% offer, your phone, name, logo, text messages, your address and 20 job photos waiting for Google.

The pages the ads lead to show the offer on the first screen, the form asks only 3 things, and 12 of the first 13 ad clicks arrived on the site with their Google click id intact.

Two campaigns were built through Google's API in one checked step — 612 changes — every account setting was verified (30 of 30), 39 of 42 launch items are done, and the main campaign is live.

Every decision is written down with its reason (31 so far), three checks fire on their own when the numbers call for it, and a routine of 13 steps keeps the account clean.

Зібрали 1 243 запити, за якими люди шукають встановлення телевізора, розклали їх на 603 групи за темою і для кожного визначили, чого хоче людина і наскільки він важливий; ще 450 запитів відсіяли.