A blog with three full guides that answer the questions customers have before they book: hiding wires, mounting above a fireplace and choosing a mount.
What we did
- A blog page with topics to filter by (Mounts, Fireplace, Wires) and a search box.
- Three guides, each written as a complete answer:
- How to hide TV wires — cord covers, in-wall kits, and what works on Chicago walls.
- Mounting a TV above a fireplace — heat, height and the right mount.
- How to choose a TV mount — fixed, tilting, full-motion, drop-down.
- Easy to read on a phone: a table of contents, reading time, a large photo and short sections.
- Each guide ends with a way to ask R&R for a quote.
Customer googles "can I mount a TV above my fireplace?"
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Your guide answers it in full ──▶ "R&R does this" ──▶ quote
How it looks
Why it matters
People search their question long before they search for a company. The guides meet them at the question — and introduce R&R.