Before the first ad, 4 tracking tools were on every page and 9 steps of a visitor's way to a request were counted; Google learns from one result only: a request that becomes a paid job.
What we did
Is every page measured? Yes — 4 tools on every page: Google Analytics, Google Tag Manager, your Meta pixel and ObserviX.
Which steps of a visit are counted? 9 steps on the way to a request:
| Step | Counted when the visitor… |
|---|---|
| Engaged visit | opens a 2nd page or stays 60 seconds |
| Service viewed | opens a service page |
| Contacts viewed | opens contacts or locations |
| Quote opened | opens the quote form |
| Form started | starts typing in the form |
| Call tap | taps your phone number |
| Text or email tap | taps "Text us" or the email |
| Form sent | sends the request |
| Request in progress | the job moves to Contacted, Qualified or Booked |
What does Google learn from? One result only: "Lead → Sale". A request counts as $50; when the job is paid it becomes the job's real amount; when it is lost it becomes $0. The 9 steps above are reported to Google but never used to steer the ads.
Is a call counted once? Yes. The site shows GoHighLevel tracking numbers (a pool of 4) that ring your main line. A call of 30 seconds or more becomes a job in the CRM, joined to the ad click that brought the caller. The call button in the ads uses your main number +1 (872) 339-1780.
And texts? Every "Text us" link goes to your main number, as you asked. A text tap counts as a step, not as a request, because the CRM cannot see the text itself.
How does Google match a request to its click?
- Enhanced conversions: the customer's email and phone go to Google scrambled (hashed), never readable.
- A 90-day window: a job paid weeks after the click still counts.
- Google Analytics is linked, with its own "purchase" switched off, so nothing is counted twice.
Ad click ─▶ site ─▶ 9 steps counted (for us)
│
▼
request = $50 ──▶ job paid = real amount ──▶ Google Ads learns
└────▶ job lost = $0 ─────┘ "this kind of click pays"
How it looks
Screenshots are from the Google Ads section of your CRM, which reads the ad account directly. How a request becomes a paid job for the ads is in "Ads learn which requests became paid jobs".
Why it matters
An ad account that learns from paid jobs, not form fills, spends your money on the searches that bring paying customers.