7 ads written and all approved by Google (6 rated Excellent), plus everything that makes an ad bigger: 6 links, 9 highlights, the 15% offer, your phone, name, logo, text messages, your address and 20 job photos waiting for Google.
What we did
How many ads, and did Google accept them? 7 ads (6 + 1 in the paused test campaign), each with 15 headlines and 4 descriptions. Google approved all 7. Google's own rating: 6 Excellent, 1 Good.
What do the ads never say?
- No prices — your decision; a fast quote does that job instead.
- No "insured" — the business is not insured, and Google punishes claims a business cannot back up.
- No other companies' brands, except one Samsung line in the Frame TV ad.
- "5.0 Stars From 90+ Reviews" in every ad — your real Google rating.
What do the ads promise? Only what you confirmed: 15% off installation, same-day when available, brick, stone and drywall, workmanship guaranteed.
Do the ads speak to each town? "TV Mounting in [the searcher's town]" in 3 groups — someone searching in Winnetka sees Winnetka. "Open Till 10pm, 7 Days" in all 6, because most competitors close at 8 pm.
What surrounds the ad?
| Addition | What it shows |
|---|---|
| 6 links | Free Quote · TV Mounting · Frame TV · Hidden Wires · Soundbar Mounting · Fireplace TV |
| 9 highlights | short facts, e.g. "15% Off Installation", "Open 7 Days, 8am–10pm", "Clean-Up Included" |
| 1 list | your services |
| Promotion | 15% off TV installation |
| Call button | +1 (872) 339-1780 (the old number removed) |
| Name and logo | "R&R TV Mounting" + your logo |
| Text message | customers can text you from the ad |
| Google profile | your address and stars beside the ad |
| 20 photos | real jobs, ready — Google offers photos in ads after about 60 days of spend |
┌──────────────────────────────────────────────────────┐
│ [logo] R&R TV Mounting · 5.0 stars, 90+ reviews │
│ TV Mounting in Lincoln Park | Open Till 10pm, 7 Days │
│ 15% off installation · same-day when available │
│ Fireplace TV · Frame TV · Hidden Wires · Soundbars │
│ Address: Uptown, Chicago [Call] [Text] │
└──────────────────────────────────────────────────────┘
How it looks
Screenshots are from the Google Ads section of your CRM, which reads the ad account directly.
Why it matters
A bigger, more complete ad gets more clicks for the same price — and everything in it is true and agreed with you. In the first 4 days your address showed beside the ad on 258 of 369 views.