Every neighbourhood and suburb you serve has its own page, so a search like "TV mounting Evanston" can find you.
What we did
- Made a page for each area you work in: 12 Chicago neighbourhoods (Uptown, Edgewater, Lakeview, Lincoln Park, Old Town, Gold Coast, River North, West Loop, Wicker Park, Bucktown, Logan Square, Hyde Park) and 8 suburbs (Evanston, Skokie, Northbrook, Des Plaines, Arlington Heights, Schaumburg, Oak Park, Naperville).
- Each page has its own map, its own short description of the area and answers to the questions people there ask.
- One "Where we work" page lists them all on a map, starting from your base in Uptown.
Customer searches "TV mounting Evanston"
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Old site: no page about Evanston ──▶ not shown
New site: /locations/evanston ──▶ a page about exactly that
How it looks
Why it matters
Most people add their town to the search. Twenty pages means twenty more ways to be found by people who search with their town's name.