Before changing anything, we measured the old tvmountingus.com: one page, 457 words and an overall score of 61 out of 100.
What we did
- Checked the old site the way three visitors see it: Google, AI assistants like ChatGPT, and a customer on a phone.
- Measured speed, search basics, accessibility and how much there is to read.
- Saved a full copy of the old site with screenshots, so every later change can be compared with where we started.
What we found
| Check | Old site |
|---|---|
| Pages | 1 landing page + 2 legal pages |
| Words of content | 457 |
| Speed on a phone (Google PageSpeed) | 83 / 100 — the main picture appears after 3.8 s |
| Speed on a computer | 99 / 100 |
| Search basics | 23 of 70 checks passed |
| Ready to be quoted by AI assistants | 60 / 100 |
| Overall | 61 / 100 |
What was costing you customers
- Google was told the wrong address. The business record inside the site pointed to another domain, rrtvmounting.com.
- Google had to guess. No sitemap, and the same home page opened under three different addresses.
- Reviews were pictures. 45 great reviews that Google could not read.
- One page for everything. Nothing could appear in search for "fireplace TV mounting" or "TV mounting Evanston" — there was no page about it.
- The form asked for a name and a phone only. TV size, wall type and fireplace had to be found out by text, and nothing recorded which ad or search the customer came from.
How a customer reached you before
Google / Facebook ──▶ one page ──▶ name + phone ──▶ Make / GoHighLevel
│
where they came from? ── lost ◀──┘
what they need? ── ask by text
How it looked
Why it matters
These numbers are the starting line. Every report after this one shows what changed against them.