When someone asks ChatGPT or Google's AI who can mount a TV in Chicago, the site now gives them clear facts and ready answers to quote. AI readiness went from 60 to 97 out of 100.
What we did
- Wrote answers to the questions customers really ask — prices, what to prepare, heat above a fireplace, hiding wires — as short question-and-answer blocks: 219 of them across 33 pages.
- Wrote in lists and tables where it helps, which assistants quote more easily: 286 lists and 3 comparison tables.
- Added a summary file for AI assistants (llms.txt): who R&R is, where, the hours, every service, every area and every guide, in plain text.
- Made sure assistants are allowed to read the site and can find every page.
- Re-ran the same 21 checks as in the first audit.
| AI readiness check | Old site | New site |
|---|---|---|
| Can assistants reach the site | 24 / 25 | 25 / 25 |
| Can they tell what the business is | 28 / 40 | 40 / 40 |
| Is there something to quote | 8 / 35 | 32 / 35 |
| Total | 60 / 100 | 97 / 100 |
Someone asks an assistant: "Who can mount a TV above my fireplace in Chicago?"
Old site: 457 words, wrong address ──▶ little to quote
New site: fireplace page + 219 answers
+ llms.txt summary ──▶ "R&R TV Mounting in Uptown, 5.0 on Google,
checks the heat and height, tilting or
drop-down mounts…"
How it looks
Why it matters
More people ask an assistant instead of scrolling search results. The site now gives assistants correct facts about R&R to repeat — and a reason to name you.