We measured real demand in your 27 ZIP codes and chose 63 keywords in 6 groups, held 86 in reserve with a reason each, and excluded 228 words that would waste money — 245 after the first two reviews of real searches.
What we did
How many people search for TV mounting in your area? The launch keywords are searched about 3,770 times a month in your 27 ZIP codes; a typical click costs about $10.47.
Which searches do we pay for? 63 keywords (73 with their match types) in 6 groups, each landing on the page that answers it:
| Group | Keywords | Searches a month | Typical click | Lands on |
|---|---|---|---|---|
| TV mounting service | 15 | 1,700 | $10.59 | home page |
| Near me | 15 | 960 | $8.54 | home page |
| Chicago | 6 | 410 | $12.84 | home page |
| Fireplace TV | 11 | 320 | $2.96 | Fireplace TV page |
| TV installation | 8 | 280 | $17.64 | home page |
| Frame TV | 8 | 100 | $21.17 | Frame TV page |
Why only exact and phrase match? "Broad" keywords let Google guess what is close enough — without data, that money goes to random searches. 0 broad keywords at launch; broad only after 30+ requests a month.
What about good keywords we did not launch? 86 kept in reserve, each with a reason and a next step: add now, test after week 1, ask you, or not planned.
Which searches do we never pay for? 228 excluded words at launch: do-it-yourself and "how to", job seekers, other companies and stores, research words, services you do not offer. Before launch we tested them against real buying searches: 21 words people use when they are ready to hire stay open.
After the first real searches we added 7 more, and after day 5 another 10 — 245 in the plan now. What they blocked is in "the first 4 days".
Can two groups compete for the same search? No — every search has one home. Routing rules send "fireplace" only to Fireplace TV and "frame tv" only to Frame TV: 0 overlaps.
Who else shows up? We checked prices, hours and reviews of the top Chicago competitors. Your edge: open till 10 pm, 7 days a week.
Real Chicago searches ─▶ 63 keywords that buy ─▶ 6 groups, 1 home each ─▶ the right page
├─▶ 86 in reserve (with a reason)
└─▶ 228 → 245 excluded ("diy", jobs, competitors…)
How it looks
Screenshots are from the Google Ads section of your CRM, which reads the ad account directly.
Why it matters
Every keyword we bid on is one people really search in your area, and every word that brings the wrong people is blocked before it costs anything.