Your old site counted visitors with one tool (the Meta pixel) and had no Google Ads; we opened a Google Ads account for R&R TV Mounting and asked you 7 questions before building anything — 3 answered, 4 still open.
What we did
What did the old site measure? One tool only: your Meta pixel. No Google Analytics, no Google Tag Manager, no Google Ads — so nothing could tell which Google search brought a customer.
| Old site | Before the first ad | |
|---|---|---|
| Tracking tools | 1 (Meta pixel) | 4 (Google Analytics, Tag Manager, Meta, ObserviX) |
| Google Ads account | none | R&R TV Mounting, 370-770-2454 |
| A request traced back to its search | no | yes |
Where do the ads run from? A separate Google Ads account for R&R TV Mounting, connected to our agency manager account so we can build and run it. Chicago time and US dollars, so the account's days match your working days. Billing approved by Google.
What did we ask you before building anything? 7 questions, because an ad may only promise what you confirm:
| Question | Answer |
|---|---|
| Can the ads promise 15% off the first install? | Yes |
| Can the ads say same-day service is available? | Yes, "when available" |
| Can we advertise mounting on brick and stone walls? | Yes |
| Do you install TVs outdoors (patio or backyard)? | waiting — about 50 searches a month are on hold |
| Keep Frame TV even though a click costs about $21? | waiting — running for now |
| What does an average job bring in? | waiting — we use $250 today |
| Out of 10 requests, how many become a paid job? | waiting — we use about half |
old site: 1 tool, no Google Ads
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your own Google Ads account ─▶ 7 questions to you ─▶ 3 answered · 4 open
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build only what you confirmed
How it looks
Screenshots are from the Google Ads section of your CRM, which reads the ad account directly.
Why it matters
Your four open answers set what one request is worth. With your real average job and close rate, the ads learn to chase the jobs that pay — today they work from our estimate.